Wednesday, February 29, 2012

Enrique Pena Nieto Climbs The Political Ladder

The Partido Revolucionario Institutional (PRI) has picked Enrique Pena Nieto as their candidate to run for president in Mexico's 2012 election. At 45, he is a young presidential candidate, but has experience of an older politician. Although politics is in his blood, so to speak, he has nevertheless studied, and on his own, acquired degrees in both law and business.

He has been connected to the PRI since 1984. First an instructor, then a coordinator, Enrique Pena Nieto worked his way up through the party's ranks. He also functioned as Chairman of the Political Coordination Board of the same legislature.

He has worked in several administrative offices in the state government of Mexico from the early 90's until 2002. Government Administration Secretary, President of the Directive Council for the Social Security Institute, President of the Internal Council of Health Institute and Vice President of the Government Board for Integral Family Development System, are all positions he held during his time with the state government of Mexico. He joined the Public Administration and the Administrative Council for Decentralized Public Agencies.

Enrique Pena Nieto has shown his versatility by also working as a political advisor to PRI National. Becoming a presidential candidate has been culmination of all his years working for the state government of Mexico. His move from state government to presidential candidate has been seamless.

In 2004, he played a role in nominating candidates for governor of the state of Mexico. Because of his experience, he was able to win against such candidates as, Guillermo González Martínez, Gustavo Cárdenas Monroy, Jaime Vázquez Castillo, Eduardo Bernal Martínez, Fernando Alberto García Cuevas, Cuauhtémoc García Ortega, Isidro Pastor Medrano, Enrique Jacob Rocha, Héctor Luna de la Vega and Carlos Hank Rhon. In February 2005, he was sworn in as the official gubernatorial candidate of PRI.

Votes were counted on July 3, 2005. Enrique Peña Nieto garnered 49 percent of the total votes in the state. On September 15, 2005, he was sworn in as constitutional Governor of the state of Mexico at the Morelos Theater in Toluca before a crowd of 5,000 people.

The environment, energy reform and sustainable development and the acceleration of educational reform in support of youth empowerment and employment generation were his priorities when he became governor. A true politician, he proved himself extremely capable of handling conflict within the party. He didn't forget to help his people who thrived when he was governor

His run for the presidency began when he finished his term as governor. Coincidentally, Senator Manlio Fabio Beltrones who is the only other candidate for the party's 2012 electoral ticket withdrew from the race. With Beltrone out of the way, Nieto had no one to stop him from obtaining the nomination.

Despite the mafia like rise to power, Pena Nieto is expected to be the next president of Mexico. He is waging political war with his own presidential polls against his opponents, Andres Manuel Lopez Obrador of the leftist PRD party and Josefina Vazquez Mota of the ruling party PAN. The 80 million people in Mexico get to decide on who will govern them, on July 1, 2012.

THE PRI is counting on their candidate to bring home the prize of president. Enrique Pena Nieto promises to be more democratic than previous dictators. Pena Nieto looks forward to a Mexico free from marauding and fleeing citizens.


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Monday, February 27, 2012

What Steve Heyer CEO Has to Say on Selling Experiences

Steve Heyer CEO is a strong believer in the concept of constant adaptation in the industry in reaction to changing times. Such did he advocate ten years ago, and now people marvel to see how right he was. Heyer spoke of these matters famously in a conference some years past that was attended by many representatives of the marketing and advertising industries.

The man occupies a top position in Starwood Hotels & Resorts Worldwide. Heyer was already in this seat when he began to expound on his original message to marketers in 2003. He stated that his aim for the company was to have it market the experiences that could be had in the hotels instead of the quarters themselves.

Experiences are the products to Heyer, not the rooms. Memorable experiences, in other words, would be the products. This is a complete change in perspective and approach, although the product and services did not change at all.

Another of the points he made was that businesses had to face a powerful trend towards customization in goods and services. This exactly is today’s most observable trend across corporations and industries. This is most patent in digital products.

The latest developments have also spelled difficulty for people in entertainment. For example, musicians saw a sharp decline in profits following the rise of MP3 distribution sites. Almost instantly, people were getting on board the pirate ship, so to speak.

Heyer remarked on the horrific drop in revenue for singers, songwriters, and producers during this period. In his 2003 speech, the CEO turned to music executives and reminded them of the changing ways of producing and reproducing music due to the empowerment of consumers. He also addressed TV executives and warned them to prepare and adapt to “the changing media consumption habits of younger generations”.

To him, the postmodern cultural product was what made sense, where consumers bought because they wanted the culture. According to Heyer, he intends to provide a unique and enjoyable experience for consumers. Heyer's intent, obviously, is to market something that is even more in demand than lodging in the present culture: an experience.

The company has called in a rather unorthodox business associate: a famous lingerie brand known all over the world for its couture lingerie fashion shows. The Victoria's Secret shows command a good bit of attention, and only select guests of the hotels are allowed. This is a clear example of marketing an experience.

Heyer has also spoken out against slapping on brands in films. He calls the practice a “contextless” insertion of brand logos into movies or TV programs. He doubted that such appearances would actually bring up sales in any way.

Steve Heyer CEO is someone who knows what he is doing: he even used to be chief of Coca Cola, one of the biggest businesses in the world. It is from that time that we may take an example of what he means by properly contextualized brand "cameos". Heyer set Coke glasses on the judging table of a famous talent show on television.


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Sunday, February 5, 2012

Going for AACSB Online MBA Programs

In the case of an AACSB online MBA degree, who needs this form of education? For those who want to be an educator working for an institution that offers business programs, you will need an AACSB-accredited business degree. If you are not interested in a teaching job, this kind of degree will only be useful if you are eyeing an executive position at work.

In the United States, there is a company that publicly announced that their tuition assistance program will no longer be covering all schools but only those that have the AACSB accreditation. As long as the MBA program came from the accredited school, they will pay for it. A business degree adorned with the AACSB label will be highly valuable for opening doors in almost any competitive business environment.

When it comes to these five letters, you will be dealing with the Association to Advance Collegiate Schools of Business International. What you have here is a private accrediting body that deals with al sorts of schools that offer business and accounting programs. What you have here is the watchdog of many business schools and they have been operating since the early 1900s.

A number of Ivy League business institutions have obtained a seal of approval from the AACSB which has been consistent in this field. All receiving the coveted AACSB seal of approval are the MBA programs that are being provided by institutions such as Stanford, Yale, and Duke. When it comes to the AACSB, they have even accredited the online MBA course from Duke.

Something that you really should know is that schools do not need to be accredited by the AACSB for them to legally offer all kinds of MBA programs. According to a national ranking survey for MBAs, majority of regionally accredited online MBA programs (about 70%) do not completely follow AACSB standards. Even if an AACSB accredited online degree is more advantageous than conventional ones, there are only about thirty percent of total schools that have received this kind of certification.

An accreditation from the AACSB is not the only bearing for schools when it comes to something like educational quality. For institutions that do not follow the standards of the AACSB, a lot of them are actually providing students with better study programs. Some schools shun this accreditation because they opt for flexibility in developing more real-life curricula and the capacity to accept an older, more experienced body of adult students.

In the case of an AACSB online MBA, this is something that will lead students to higher expenses when they study and so a traditional MBA is often chosen. Today, the average cost of an AACSB accredited online MBA is about ,000. Without the seal of approval of the AACSB, expect to pay 23000 for an MBA.

You can save as much as ten grand by not going for the AACSB accredited course. For people who cannot afford the AACSB MBA, a conventional one will do just fine. You may skip AACSB accreditation too to gain easier admission to an MBA program.

Why? When it comes to this, you will have to undergo a test called the GMAT and your undergraduate GPA should not be on an average level. What you have here are the requirements that make these accredited courses not feasible for most students.

When it comes to an AACSB online MBA degree, even if there are numerous requirements that come with the program, you should really look into it. Having the confidence in your knowledge and skills makes you a perfect applicant for this kind of program and this will benefit you in the long run if you are someone who is working in a very competitive corporate environment. If you have the funding and if you consider reputation to be an important factor, this is the course for you.

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